New Deals January 7th to January 20th, 2026
- MSB
- 4 minutes ago
- 4 min read
New Deals to Start the New Year Strong
Sales valid: January 7th to 20th
Hours: Monday - Saturday 7am - 8 pm, Sunday: 10am - 6 pm
New Deals to start the New Year off on the Right Foot!
An Idaho January Toast — Welcoming the New Year, From Our Valley to Your Table
January has arrived in Emmett, and the new year opens a little differently than expected. Instead of deep snow and frozen mornings, we’ve been greeted by rain-washed roads, soft winter air, and those wide Idaho blue skies that seem to stretch forever after a storm passes through. The valley feels awake in a quieter way—orchards resting, the river still moving steady, and the season asking us to adjust our rhythm rather than rush it.
With the holidays behind us and the calendar freshly turned, Main Street Beverage is welcoming the year with new deals and familiar warmth. January is about easing back in—casual dinners, low-key get-togethers, and those evenings when the rain taps the window and a good drink makes the night feel just right. Whether you’re hosting friends, enjoying a quiet weekend at home, or simply restocking after the holidays, our current specials are here to meet the season as it actually is.
This is still Idaho winter living—just a softer version of it. Shared tables, easy conversation, and the comfort of knowing your local shop has what you need, no matter how the weather decides to behave. As we step into the promise of a new year, we’re here to help you stock up for everyday moments, unexpected gatherings, and everything January brings.
Stop in this week to explore our New Year deals and start 2026 stocked, settled, and ready for whatever this winter has in store.
Feature: New Belgium
New Belgium 6 pack cans and bottles $8.99
As January 7th settles into the valley—with rain-soaked days, open roads, and those striking Idaho blue skies—Main Street Beverage is rolling out new deals to meet the season as it is. This is winter adjusted: lighter layers, easy evenings, and gatherings that don’t need a reason beyond good company. Whether you’re hosting friends after work, settling in for a quiet night while the rain taps the windows, or restocking for the weeks ahead, these January specials are designed to fit the moment—simple, welcoming, and right at home in an Idaho winter that’s doing its own thing.
Featured Deals:
Corona & Corona Premier 12 pk bottles $16.79
Miller Lite 30 pks $27.29
Rolling Rock 18 pk cans $12.59
Bota Box 1L Wine - $6.49
...and so much more in store!
Hours of operation - Monday - Saturday - 7am-8pm - Sunday - 10am - 6pm
Weekly AD - New Deals
Discover new offers with MSB recipes inspired by current specials!
Featured Recipes of the week!
Light Citrus Beer–Steamed Shrimp
Light, bright, and perfect for an easy winter reset
This dish feels like winter taking a breath—warm, but not heavy. Great for a quiet night in or a casual table with friends.
Ingredients
1 lb raw shrimp, peeled and deveined
1 can Beer of your choosing, New Belgium is a personal choice, but any beer works well.
2 cloves garlic, thinly sliced
1 small shallot or ¼ red onion, sliced
Zest of 1 lemon or orange
1–2 tbsp olive oil
Fresh parsley or cilantro, chopped
Salt & cracked black pepper
Optional: pinch of red pepper flakes
Instructions
Warm the pan In a wide skillet, heat olive oil over medium heat. Add garlic and shallot, cooking just until fragrant—do not brown.
Add the beer Pour in about ¾ of the can Beer. Let it gently simmer for 2–3 minutes to soften the bitterness and release the aromatics.
Steam the shrimp Add shrimp in a single layer. Sprinkle with salt, pepper, citrus zest, and red pepper flakes if using. Cover and cook 2–3 minutes per side until shrimp are just pink.
Finish fresh Remove from heat. Drizzle with a little more olive oil and scatter herbs over the top.
How to Serve
With warm sourdough or crusty bread to soak up the broth
Over butter lettuce or arugula for a light salad dinner
Alongside roasted winter vegetables (carrots, fennel, or broccoli)
Why It Works for January
This is a lovely warm, but not heavy main course, that is bright and cheery citrus for cloudy days, and simple enough for a week night quick dinner. It will also pair very well with what ever you have left in your beer can.
January Citrus Shandy (Evening Edition)
Clean, relaxed, and unfussy—this is a “one glass, slow sip” kind of drink.
Ingredients
1 bottle or can Mexican Beer, I personally prefer to use Corona Premier
2 oz fresh grapefruit juice (orange works just as well)
½ oz fresh lime juice
Optional: ½ oz simple syrup or honey water (to taste)
Ice
Citrus wheel or wedge for garnish
Instructions
Fill a tall glass halfway with ice.
Add grapefruit juice and lime juice.
If desired, add a small splash of simple syrup for balance.
Slowly top with your favorite Mexican Beer
Gently stir once—just enough to combine.
Garnish with a citrus slice.
Why It Works in January
Light and refreshing, not heavy with a note of bright citris. Which is perfect for those long grey and raining evenings. The Lower -alcohol feel, also suits a slower winter night and it is easy to make on a whim. Cheers
When to Serve
Early evening gatherings
After-work wind-downs
Paired with light dinners, seafood, or roasted vegetables
*Contains alcohol: for 21+ cooks only. Please enjoy and share responsibly.”
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Main Street Beverage – 212 W Main St, Emmett, ID
Proudly serving Emmett and the Treasure Valley with local deals on beer, wine, seltzers, and more.
QUESTIONS? CONTACT US AT 208-365-3864
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